This webinar featured as part of EIT Health’s Startup Toolbox series of lectures in October 2020.

All company founders need to selling themselves and their idea when starting out, and that can be the toughest sale of all.  Many entrepreneurs have little or no experience of sales, and actively avoid it – limiting their chance of success. This webinar is an exploration into the attributes needed to sell.  It examines how limiting beliefs can hold you back and how Influence Models can help address these beliefs.  For the non-sales sales-person, its 90 minutes that sets out the basics, and builds the confidence needed to get buyer commitment.